Portfolio
Senior UX and Experience Design Leader with over 15 years helping some of the UK’s most trusted brands deliver accessible, scalable digital experiences.
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I specialise in design systems, UX strategy, and building user-centred cultures where teams and products thrive. My approach blends analytical thinking with creative collaboration — aligning business goals with user needs through inclusive, evidence-based design.
Focus areas
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Design leadership – mentoring teams, scaling systems, and embedding design governance.
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Accessible, user-centred design – from vision to implementation.
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Evidence-led decision making – grounded in research, analytics, and user insight.
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Cross-functional collaboration – working hand-in-hand with engineers, product managers, researchers, and stakeholders.
Below, you’ll find a selection of case studies showcasing how I’ve helped organisations like John Lewis, Which?, Virgin Media, and the BBC drive meaningful results through strategic UX thinking and design excellence.