About me

Lifelong learner. Analytical thinker. Problem solver with an eye for detail and a passion for tackling complex challenges.

I’m a seasoned UX professional with over 15 years of experience designing user-centred digital products for major UK brands. I’m highly adaptable and methodical and thrive in collaborative, cross-disciplinary environments. I work seamlessly with technical, editorial, marketing, and product teams as well as external partners.

UX philosophy

My approach to UX blends evidence-based design with accessible, inclusive principles and clear strategic vision. Whether mentoring designers or contributing to cross-organisational governance, I value thoughtful, scalable solutions that support users and businesses alike.

Core skills

Design leadership

Team mentoring and professional development
Cross-organisational design strategy and governance
User-centred design strategy
Design system development and governance

Design methodologies

Accessible and inclusive design
Journey mapping & information architecture
Prototyping & wireframing
Evidence-based design approaches

Technical skills

HTML/CSS prototyping, MDX Markdown
Content Object Modelling

Tools

Design: Figma, Sketch, Axure, Miro, Zeroheight
Analytics: Adobe Analytics, ContentSquare, SessionCam, Monetate
Project management: Jira, Confluence, Trello
Research: Remote & in-person usability testing tools

Companies I've worked with

Work experience

John Lewis

Experience Design Manager (2021–2024)
Lead UX Designer (2018–2021)
Senior UX Architect (2015–2018)

Which? Consumer Association

Senior UX Architect (2012–2014)

Virgin Media

Information Architect (2011–2012)

Unibet

User Experience Architect (2010)

BBC

Information Architect (2007–2010)

Education

MSc Cybercrime & Digital Investigation
Distinction, Middlesex University (2016–2019)

Advanced Diploma in Records Management
Merit, Northumbria University (2004–2005)

BA Library & Information Management
First Class Hons, Loughborough University (1999–2002)