Rebrand under pressure
Delivered an accessible, brand-consistent experience under a tight deadline, aligning stakeholders and improving usability.
Quick overview
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Role: Lead UX Designer
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Company: John Lewis
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Impact:
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Delivered rebrand on schedule without compromising usability.
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Unified stakeholder vision across design and brand.
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Nominated for Roof Raiser award for contribution.
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Situation
Major rebrand with a three-month deadline; branding agency had not optimised for digital or accessibility.
Task
Deliver brand-consistent, accessible digital experiences under strict time constraints. Align stakeholders across teams.
What I did
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Facilitated workshops to align stakeholders. Used research and analytics to guide design.
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Created visual scenarios to balance branding and usability.
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Worked directly with branding consultancy Pentagram on IA and navigation.
Collaborating with the design team to translate the new brand into usable, accessible digital experiences.
Impact
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Delivered rebrand on schedule without compromising usability.
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Unified stakeholder vision across design and brand.
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Nominated for Roof Raiser award for contribution.
Who I collaborated with
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Branding consultancy.
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Product teams, engineers, and designers.
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Stakeholders across business units.
Reflections
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Learned that clear visual scenarios help align stakeholders under time pressure.
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Using analytics and research to support decisions prevents subjective disputes.
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Collaboration with external agencies requires structured checkpoints to maintain accessibility and usability.