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Reducing failed installations

Reduced appliance installation failures through process redesign, research, and prototyping.

Quick overview

  • Role:

Lead UX Designer

  • Company:

John Lewis

  • Company:

  • 12% reduction in installation failures. 

  • Improved customer satisfaction and operational efficiency. 

  • Approach scaled to eight additional product types.

  • Impact:

Situation

High failure rates for large appliance installations caused customer complaints and operational inefficiencies.

Task

Reduce failed installations and improve customer satisfaction. 

Streamline pre-purchase and installation process.

What I did

  • Analysed customer verbatims and call logs to map pain points. 

  • Facilitated co-design sessions with subject matter experts. 

  • Designed pre-purchase check flow and prototypes. 

  • Simplified technical language and validated through testing.

Impact

  • 12% reduction in installation failures. 

  • Improved customer satisfaction and operational efficiency. 

  • Approach scaled to eight additional product types.

Who I collaborated with

  • Learned that pre-purchase guidance can prevent operational failures. 

  • Co-design with SMEs reveals hidden pain points. 

  • Iteration is critical: small changes in process can have large operational outcomes.

Reflections

  • Learned that pre-purchase guidance can prevent operational failures. 

  • Co-design with SMEs reveals hidden pain points. 

  • Iteration is critical: small changes in process can have large operational outcomes.

© 2025 by Melissa Robinson. All rights reserved

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